kannur University M.B.A Degree IV Semester Examination July 2016, Strategic Management

IV Semester M.B.A.  Degree (Regular) Examination, July 2016
                                     (2014 Admn.)
            MBA 4C18 : STRATEGIC MANAGEMENT


                                             SECTION-A

Answer any one question in this Section. Question carries 14 marks.

1.  a) Elaborate strategic management process with a comprehensive modal of
         strategic management.
     b) According to Porter, what determines the level of competitive intensity in an
         industry ? Explain with examples.

                                              SECTION-B

Answer any six questions from this Section. Each question  carries 11 marks.
2 marks for Part (a), 3 marks for Part (b), and 6 marks for Part (c).

 2. a) What is a business policy ?
     b) Why are strategic decisions different from other type of decisions ?
     c) How does strategic management typically evolve in a corporation ? Explain.
3.  a) Explain mission and vision.
     b) Bring out the important characteristic of a good mission statement.
     c) Compare and  contrast trend extrapolation with the writing of scenarios as
        forecasting techniques.
4. a) What is market diversification ?
    b) Explain integration strategies with examples.
    c) Elaborate Porter"s Generic Strategy.
5.  a) What is VRIO framework of analysis ?
     b) Explain value-chain analysis.
     c) What are the pros and cons of management using the experience curve to
        determine strategy.
6. a) What do you mean by strategic alliance ?
    b) How to generate alternative strategies using tows matrix?
    c) Explain major corporate strategies with suitable example.
7. a) What is penetration pricing ?
    b) How does mass customisation  support a business units competitive strategy ?
    c) How can a corporation keep from sliding in to the decline stage ? Explain with
       the help of organisational life cycle.
8.  a) What is balanced score card ?
     b) Explain the significance of business process re engineering.
     c) Bring out the importance of strategic leadership in implementing the strategy.
9.  a) What is strategy evaluation ?
     b) What are the characteristics of effective evaluation system ?
     c) Explain a realistic modal of strategic evaluation and control process.