IV Semester M.B.A. Degree (Regular) Examination, July 2016
(2014 Admn.)
MBA 4C18 : STRATEGIC MANAGEMENT
SECTION-A
Answer any one question in this Section. Question carries 14 marks.
1. a) Elaborate strategic management process with a comprehensive modal of
strategic management.
b) According to Porter, what determines the level of competitive intensity in an
industry ? Explain with examples.
SECTION-B
Answer any six questions from this Section. Each question carries 11 marks.
2 marks for Part (a), 3 marks for Part (b), and 6 marks for Part (c).
2. a) What is a business policy ?
b) Why are strategic decisions different from other type of decisions ?
c) How does strategic management typically evolve in a corporation ? Explain.
3. a) Explain mission and vision.
b) Bring out the important characteristic of a good mission statement.
c) Compare and contrast trend extrapolation with the writing of scenarios as
forecasting techniques.
4. a) What is market diversification ?
b) Explain integration strategies with examples.
c) Elaborate Porter"s Generic Strategy.
5. a) What is VRIO framework of analysis ?
b) Explain value-chain analysis.
c) What are the pros and cons of management using the experience curve to
determine strategy.
6. a) What do you mean by strategic alliance ?
b) How to generate alternative strategies using tows matrix?
c) Explain major corporate strategies with suitable example.
7. a) What is penetration pricing ?
b) How does mass customisation support a business units competitive strategy ?
c) How can a corporation keep from sliding in to the decline stage ? Explain with
the help of organisational life cycle.
8. a) What is balanced score card ?
b) Explain the significance of business process re engineering.
c) Bring out the importance of strategic leadership in implementing the strategy.
9. a) What is strategy evaluation ?
b) What are the characteristics of effective evaluation system ?
c) Explain a realistic modal of strategic evaluation and control process.
No comments:
Post a Comment