Mangalore University Second Semester B.B.M Degree Examination

Reg. No. AMININ Credit Based Second Semester B.B.M. Degree April/May 2013 (2011-12 and Earlier Batches) MANAGERIAL ECONOMICS

BBMBMC 151 Examination,

Time : 3 Hours                                                                                                      Max. Marks : 80

Note : Follow the instructions strictly.

SECTION — A (one mark each)

Answer any ten questions. 1. a) What do you mean by monopsony ? b)   What is Delphi method ? c)   What is meant by decision making ? d)   Define managerial economics. e)   Give the meaning of price discrimination. f)    How do you obtain average revenue ? g)   Define marginal rate of technical substitution. h)   Give the meaning of opportunity cost. i)     What do you mean by demand forecasting ? j)     How do you find out average fixed cost ? k)   What is marginal cost ? I) What do you mean by oligopoly ?

(1x10=10)

SECTION — B (5 marks each)

Answer any five in not more than 2 pages each.                                                      (5x5=25)

2.      Explain the characteristics of monopoly.

3.      Explain the properties of ISO-Quants. 

4.   Explain the role and responsibility of managerial economist.

5.   Explain the objectives of capital budgeting.

6.   Explain the features of oligopoly.

7.   Define monopoly. Discuss the different forms of monopoly.

8.   Write a note on Baumol's sales maximisation model.

SECTION — C (15 marks each)

Answer should not exceed 6 papers each.                                                                        (15x3=45)

9.   Discuss the different methods of demand forecasting.

OR

Explain the process of price and output determination under perfect competition.

10.     Explain the cosf-output relationship in the short run. Give  reasons for u-shape  of the short run average cost curve.

OR

State and explain the law of variable proportions.

11.     Explain the internal economies and diseconomies of scale that arise in production.

OR

What is monopolistic competition ? Explain the determination of price and out-put under monopolistic competition.

 

B.B.M Mangalore University-WRITTEN EXECUTIVE COMMUNICATION

BM-154: WRITTEN EXECUTIVE COMMUNICATION
Objective: To equip the students with skills of communication to introduce the intricacies arising around communication methods.
UNIT - I
Business communication - definition and importance - complexities of the modern business world and information explosion - Objectives - Types of communication - Horizontal. vertical (upward and downward). grapevine.
consensus - simple rules of effective communication - Barriers to communication.
12 hrs.
UNIT - II
Managerial communication - Communication skills - Verbal and non- verbal Written communication skills - Communication analysis - Communication
system and network.
12 hrs.
UNIT-III
Management reports - Principles of writing reports - Types of reports Preparation of information - Highlights - Use of graphs - Audio - Visual aids Telephone - Dictaphone pagers - Cash register - Computers - Mobile phone- Internet - Telex - FAX - Precis writing
12 hrs.
UNIT - IV
Business letters - Types, basic principles - Style and tone - Letters calling for a post. calling for interviews - Appointment orders, termination order. Commercial letters - Enquiries - Replies to enquiry - Orders - Complaints and their adjustment - Collection letters - Status enquiry – Sales letters – Circular letters.
12 hrs.
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Total 48 hrs.
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Books for Study:
1. R.Doctor & E.Doctor - Business and Managerial Communication (Bombay Publication).
2. Y.K.Bhusan - Report writing and correspondence.
3. Gulshan & Shukla - Report writing and correspondence.
4. M.S.Ramesh. C.C. Pattanshetti & Madhumati M.Kulkarni - Business Communication (R.Chand & Co.)
Books for Reference:
1. Rajendra Pal & Koralahalli - Essentials of Business Communication
2. Pink & Thomas - English grammer, composition & correspondence.
3. Effective Letter Writing - Readers Digest Publication

B.B.M Mangalore University-ACCOUNTING - II

BM-IS3: ACCOUNTING - II
Objective:
To acquaint the- students with accounts of Non-trading concerns, single entry system of book keeping consignment & Partnership accounts.
UNIT I
Final Accounts of Non-trading concerns
Treatment of Revenue & Capital items
Receipts & Payments Accounts. Income & Expenditure Account and
Receipts & Payments Accounts, Income & Expenditure Account and
Balance Sheet from Receipts & Payment Account etc. (other preparations excluded)
12 hrs
UNIT II
Single Entry System
Meaning. Salient features. Merits and defects
Computation of Profit: Net worth method and conversion method
12 hrs
UNIT II [
Consignment Accounts
Meaning of consignment -Important tern1S - Valuation of Consignment Stock and Abnormal loss
Accounting treatment - Journal entries and Ledger Accounts in the books of consignor and consignee.
12 hrs.
UNIT IV
Partnership Accounts
Meaning of Partnership - Essential characteristics - Partnership Deed. Admission. Retirement and Death of a Partner- Joint life Policies and Individual Policies
Dissolution of Partnership firms including insolvency of partners (Excluding Garner Vs. Murray Case)
Gradual realization of assets and Piece - medal distribution of cash (Proportionate Capital Method only) 12 hrs
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Total 48 hrs
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Bo
oks for Reference & Study:
1. Principles and Practice of Accountancy by R.L.Gupta
2. Advanced Accountancy by S.N.Maheshwari & S.K.Maheshwari
3. Advanced Accountancy by Jain & Narang
4. Advanced Accountancy by Basll & Das
5. Accounting II by B.S.Raman

B.B.M Mangalore University-BUSINESS ORGANISATION

BM-152: BUSINESS ORGANISATION
OBJECTIVE:
To introduce the concepts of business, industry, trade and commerce to the business management students.
UNIT I
NATURE, SCOPE AND FORMS OF BUSINESS
Meaning. Nature. Scope. Objectives. Essentials of a Successful Business.
Forms:
Sole Proprietorship: Definitions. Features. Merits and Demerits
Partnership: Definitions. Features. Types. Merits and Demerits
Company: Definitions. Features. Types, Merits and Demerits
Co-operatives: Definitions. Features. Types. Merits and Demerits
Public Enterprises:
Department Undertaking: Definitions. Features. Merits and Demerits
Public Corporation: Definitions. Features. Merits and Demerits
Government Companies: Definitions. Features. Merits and Demerits 12 hrs.
UNIT II
BUSINESS COMBINATIONS
Meaning. Definitions. Causes. Types of Combinations. Forms of business combinations. Evaluation of business combination. 12 hrs.
UNIT III
SOURCES OF FINANCE
Type!1 of Business Finance- Long. Medium. Short Term
Sources of Corporate Finance- Issue of Shares. Public Deposits. Debentures. Retained Earnings. Institutional Financing. Objects. Scope. Functions and forms of assistance.
Sources of Short Term Finance: Trade Credit. Bank Credit. Inter company Loans. Lease Finance. Accounts Receivable Financing. Customer Advances. 12 hrs.
UNIT IV
ELEMENTS OF INSURANCE
Meaning. Significance. Principles. Types
Life Insurance: Terms and Conditions. Types
Fire Insurance: Features. Types and Procedures for C]ail1l
Marine Insurance: Features. Types. Clause_;. Warranties and Marine Losses Miscellaneous Types of Insurances
12 hrs.
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Total 48 hrs.
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BOOKS FOR STUDY & REFERENCE:
1. S.A. Sherlekar - Business Organisation
2. C.B. Gupta - Business Organization and Management
3. M.C. Shukla - Business Organisation
4. Dr. S.C. Saxena - Business Administration

B.B.M- Mangalore University -MANAGERIAL ECONOMICS

SEMESTER II
BM- 151: MANAGERIAL ECONOMICS
Objective: Providing basic Knowledge to apply concepts and theories to facilitate
decision making and forward planning
UNIT I
Nature and Scope of Managerial Economics-Basic Economic Tools in Managerial Economics-Role and Responsibility of Managerial Economist
Concepts of Cost- Cost output relationship in the short run and long run-Cost control and Cost reduction
Concepts of Revenue- Total Revenue-Average Revenue- Marginal Revenue
12 Hrs
UNIT II
Equilibrium of the firm-MC and MR Approach
Price and Output determination under different forms of market-Perfect Competition Monopoly-Monopolistic Competition-Price discrimination-Monopsony
Bilateral Monopoly-Oligopoly-Oligopsony
12 Hrs
UNIT III
Production Function-Law of Diminishing Returns-Law of Increasing Returns-Law of Variable Proportions-Laws of Returns to Scale-Isoquants. Marginal Rate of Technical Substitution-Economies and Diseconomies of Scale. Economies of Scope
Gross profit and Net profit- Profit Maximization v/s Sales Maximization Baumols Sales Maximization Model- Capital Budgeting-Importance
12 Hrs
UNIT IV
Demand Forecasting- Factors involved-objectives of Short run and long run demand forecasting- Determinants of demand- Forecasting demand for new products-Overseas demand Analysis-Criteria of a good forecasting method- Techniques of demand forecasting
12 Hrs
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Total 48 Hrs.
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BO
OKS FOR STUDY
1. H.L. Ahuja- Business Economics -Micro
2.
2. R.L.Varshney and K.L. Maheshwari-Managerial Economics( 18th Revised and
En
larged Edition
3. D. M. Mithani-A Course in Business Economics
4. D.N. Dwivede - Managerial Economics (6th revised edition)
BOOKS FOR REFERENCE
1 Paul A. Samuelson & William D Nordhaus -Economics
2 Alfred W. Stonier & Douglas. C. Hague -A Text Book of Economic Theory