B.B.M Mangalore University-WRITTEN EXECUTIVE COMMUNICATION

BM-154: WRITTEN EXECUTIVE COMMUNICATION
Objective: To equip the students with skills of communication to introduce the intricacies arising around communication methods.
UNIT - I
Business communication - definition and importance - complexities of the modern business world and information explosion - Objectives - Types of communication - Horizontal. vertical (upward and downward). grapevine.
consensus - simple rules of effective communication - Barriers to communication.
12 hrs.
UNIT - II
Managerial communication - Communication skills - Verbal and non- verbal Written communication skills - Communication analysis - Communication
system and network.
12 hrs.
UNIT-III
Management reports - Principles of writing reports - Types of reports Preparation of information - Highlights - Use of graphs - Audio - Visual aids Telephone - Dictaphone pagers - Cash register - Computers - Mobile phone- Internet - Telex - FAX - Precis writing
12 hrs.
UNIT - IV
Business letters - Types, basic principles - Style and tone - Letters calling for a post. calling for interviews - Appointment orders, termination order. Commercial letters - Enquiries - Replies to enquiry - Orders - Complaints and their adjustment - Collection letters - Status enquiry – Sales letters – Circular letters.
12 hrs.
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Total 48 hrs.
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Books for Study:
1. R.Doctor & E.Doctor - Business and Managerial Communication (Bombay Publication).
2. Y.K.Bhusan - Report writing and correspondence.
3. Gulshan & Shukla - Report writing and correspondence.
4. M.S.Ramesh. C.C. Pattanshetti & Madhumati M.Kulkarni - Business Communication (R.Chand & Co.)
Books for Reference:
1. Rajendra Pal & Koralahalli - Essentials of Business Communication
2. Pink & Thomas - English grammer, composition & correspondence.
3. Effective Letter Writing - Readers Digest Publication